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The 13th Salon | Design of Future Society—User-Centered Design
2023-05-19 ICCSD

 

The 13th Salon | Design of Future Society—User-Centered Design_fororder_创意2.1

Barbara Seidelmann

Founder and Managing Director of 5 Star Plus Retail Design

Co-Founder and CEO of Future City Concepts

Chair of the British Chamber's D&I Committee

Co-President of Viva Beijing Professional Women's Network

On July 6th, 2021, ICCSD held the 13th Creativity 2030 Salon themed on "Design of Future Society". Barbara Seidelmann, the founder and managing director of 5 Star Plus Retail Design and the co-founder and CEO of Future City Concepts, was invited to share the concept and cases of a user-centered design of future society.

The 13th Salon | Design of Future Society—User-Centered Design_fororder_创意2.2

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A Design Plan Centered on Users

The problems facing modern cities generally include the lack of living and green spaces, the aging population, and the integration of groups with different cultures and social backgrounds. The company founded by Barbara Seidelmann aims to provide environmentally friendly and economical solutions by systematic and interactive design and improve people's physical and mental health by scientific and technological innovation. Consequently, our society can achieve sustainable development.

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Photo via Barbara Seidelmann

Barbara points out that the purpose of architectural design in the future is putting people first rather than purely functional design. The overall design should give full consideration to people's lifestyles and health. Therefore, when designing, designers are encouraged to raise questions, challenge conventions, and probe into users’ demands in an innovative way. Soft fire makes sweet malt. Though it may take a longer time, the final design will achieve a good result.

Barbara interacted warmly with the audience. In the future, she said, she wants to design an international school where the indoor and the outdoor are connected to protect children's health. In this school, children can enjoy a tranquil space without the disruption from technologies. Ultimately, the architectural design will promote communication between children and fuel their creativity. The key to the design of future society is understanding the current trends and implicit problems.

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Photo via Barbara Seidelmann

"Creativity Promotes Sustainable Development" Serial Exhibitions

Serving as an open and inclusive platform for international exchanges and display, ICCSD holds a series of exhibitions on the theme of "Creativity Promotes Sustainable Development".

Among the past exhibitions, the first exhibition with the theme of "Rainbow-Weaving Nationality" presented the poverty-alleviation projects of the Derung nationality in Yunnan Province. The second and third exhibitions were respectively the charitable art exhibition and "2030 My Hometown" painting collection and exhibition, both jointly hosted by ICCSD and Green & Shine Foundation. They were designed to draw public attention to children's art education in rural areas. The fourth one displayed the cultural and creative rural construction project named "Art Intervention and Creative Architecture", which is a successful case of the integration of cultural creativity and rural revitalization carried out by Baima Huatian Commune.

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The International Center for Creativity and Sustainable Development under the Auspices of UNESCO (Category 2) was approved at the 38th session of UNESCO General Assembly in November 2015. In 2017, the People's Government of Beijing Municipality signed the agreement with UNESCO. ICCSD becomes the world's first UNESCO Category 2 center with the theme of "creativity and sustainable development". With the support and guidance of UNESCO, the Center intends to build the world's high-level international platform that aims at creativity and sustainable development, and includes the functions of research, training, cooperation, communication, demonstration etc. The Center shall become a first-class think-tank gathering talents throughout the world, building a global renowned "laboratory of thoughts" with a focus on creativity and innovation. It shall promote cultural exchanges and cooperation, disseminate and support Chinese enterprises, technology and culture.
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