An immersive exhibition recreating scenes from Chinese science fiction writer Liu Cixin's book "The Three-Body Problem" was held at the Eastern Suburb Memory Fashion Industrial Park in Chengdu, Sichuan Province. [Photo via the Eastern Suburb Memory Fashion Industrial Park]

Visitors to Chengdu, southwest China's Sichuan Province can have their fantasies fulfilled at the Eastern Suburb Memory Fashion Industrial Park, a factory-turned fashion destination that features a variety of immersive experiences.

With huge LED installations and digital technology recreating 13 scenarios from "The Three-Body Problem" by Chinese science fiction writer Liu Cixin, an exhibition currently being held at the fashion park is offering visitors an opportunity to step into the world of the Hugo Award-winning book and experience the mysterious story in person.

The ARTE Museum, a world-class digital art exhibition venue, presents 11 collections of digital artworks in some 5,000 square meters of gallery space. Artists use cutting-edge digital technology such as projection mapping and mirror reflection to provide visitors with a completely immersive experience of virtual nature.

Outside, industrial heritage is seen throughout the streets of the complex, recreating vivid scenes from the cyberpunk genre of films.

Streets featuring industrial heritage recreate scenes from cyberpunk films at the Eastern Suburb Memory Fashion Industrial Park in Chengdu, Sichuan Province. [Photo via the Eastern Suburb Memory Fashion Industrial Park]

These attempts to provide better tourism experiences have enabled the Eastern Suburb Memory Fashion Industrial Park to be recently included in a pilot scheme to cultivate national smart tourism projects that feature immersive experience spaces.

Smart tourism, which features the integration of digital technology such as augmented reality, virtual reality, artificial intelligence, and cultural creative elements in tourist spaces, allows people to gain knowledge and appreciate culture through immersive interactions, and has been gaining in popularity in China in recent years.

Smart tourism, which features the integration of digital technology such as augmented reality, virtual reality, artificial intelligence, and cultural creative elements in tourist spaces, allows people to gain knowledge and appreciate culture through immersive interactions, and has been gaining in popularity in China in recent years.

A survey conducted by the China Tourism Academy showed that more than 80 percent of the interviewees were willing to spend more money and time to experience new technology in tourism.

As tourism gradually shifts from rushed sightseeing towards in-depth travel and interactive leisure experiences, experts believe science and technology have become the "new quality productive forces" of tourism industry that will create new products, new forms and new scenarios that will help accelerate the development of smart tourism.