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Tech-Enabled Cultural Experiences: How Cutting-Edge Audiovisual Technology is Reshaping Beijing's Cultural Consumption
2026-03-18 ICCSD

With the "Beijing Grand Audiovisual" industry delivering an impressive output of 465 high-quality works in 2025, the integration of technology and culture has extended from the creative process to the consumer experience. The "Online Audiovisual Chinese New Year" event launched by the Beijing Radio and Television Bureau is a concentrated reflection of this trend. Featuring over 10 VR/XR projects and nearly 10 virtual-physical crossover experiences, the event aims to use cutting-edge audiovisual technology to unlock immersive and interactive experiences for residents and visitors alike.

From Museums to Concert Halls: Immersive Encounters Across Diverse Cultural Spaces

Innovative technological experiences are being integrated into diverse cultural settings:

ONEIRO PULSE

[Photo via YNET.com]

At the Immersive XR Experience in Large-scale Space, supported by a large language model trained in traditional Chinese culture and customized storytelling, visitors can experience multiple plots by hand gestures to achieve deep immersion in a fusion of science fiction and traditional Chinese culture.

A visitor is playing with the experimental interactive installation "Everyone Can be a Conductor".

[Photo via Beijing Daily]

At the National Centre for the Performing Arts, the experimental interactive installation "Everyone Can be a Conductor" allows ordinary audiences to step onto a virtual podium and conduct a symphony orchestra through motion-sensing technology and AI algorithms. In this way, it can lower the barriers to classical arts.

Promotion photo of the "Night of Qianmen" Technology Experience Hall.

[Photo via Beijing Communication Radio]

At the "Night of Qianmen" Technology Experience Hall, tourists can travel through time to the Tang Dynasty and participate in the Lantern Lighting Ceremony or take part in an extreme 3D drifting adventure and immersive challenges at the interactive theater Youlong Zhuiyue.

Site of the exhibition.

[Photo via People's Daily Online]

In the Ocean Adventure VR exhibition, rare and exotic creatures from the classical illustrated text Hai Cuo Tu (Illustrations of Sea Creatures) are "revived" through large-scale VR technology, creating an immersive journey that merges ancient textual imagination with digital art in a traditional Chinese aesthetic.

The Industrial Leap Behind New Cultural Practices

The emergence of these immersive experiences is not an isolated phenomenon but the result of Beijing's policy-driven efforts to foster new forms of productive forces such as "AI + Audiovisual" and "Hyper-Live Experiences." From launching special action plans to establishing development funds, systematic support is driving the deep integration of technology and cultural industry chains, ultimately transforming innovative outcomes into new, accessible cultural consumption choices for the public.

Future Outlook: Technology Brings Tradition to Life

We encourage everyone to step into these blended virtual-physical theaters and exhibition halls—to personally participate in a moment of history, conduct an orchestra, or dive into a fantastical sea. Technology is bringing traditional culture to life in the present, shaping new experiences for our era that are more interactive, imaginative, and deeply engaging.

(Compiled by People's Daily Online, Beijing Daily, Beijing Communication Radio, etc.)

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The International Center for Creativity and Sustainable Development under the Auspices of UNESCO (Category 2) was approved at the 38th session of UNESCO General Assembly in November 2015. In 2017, the People's Government of Beijing Municipality signed the agreement with UNESCO. ICCSD becomes the world's first UNESCO Category 2 center with the theme of "creativity and sustainable development". With the support and guidance of UNESCO, the Center intends to build the world's high-level international platform that aims at creativity and sustainable development, and includes the functions of research, training, cooperation, communication, demonstration etc. The Center shall become a first-class think-tank gathering talents throughout the world, building a global renowned "laboratory of thoughts" with a focus on creativity and innovation. It shall promote cultural exchanges and cooperation, disseminate and support Chinese enterprises, technology and culture.
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